amber brunner
Health Bank One
A case study exploring improvements to a family health and records management tool
"What if... managing your health felt like second nature, and not a second job?"
When my team was asked to redesign Health Bank One for AllClear ID, we saw an opportunity to reimagine how users engage with their medical records. Health Bank One empowers users to take ownership of their health information, offering secure record storage and an AI-driven Care Guide. Our goal was to develop thoughtful design solutions that would meaningfully increase user engagement and retention.
The Problem
When women in their 40s to 60s need an intuitive solution for comprehensive health management, they want an app that tracks key health metrics, connects to medical portals, provides reminders, guides them through procedures, and stores family medical history.
Research
We began by asking 70 women aged 40-65 to share their health experiences with us.
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Survey Insights
Record Tracking
is Infrequent
Only 23% of participants actively track their medical records, showing a gap in consistent health management and a clear opportunity for an intuitive, all-in-one solution.
Health apps
Improve Management
57% of respondents said health apps make managing their health easier, yet many use several specialized apps. This suggests a desire for more streamlined solutions that can address various health needs in one place.
Health Care is Fragmented
67% of respondents see more than one doctor, meaning health information is often scattered—highlighting the importance of centralized health record tracking across providers.
To gain a better understanding of what women in their 40s to 60s were experiencing, we conducted five interviews...
Our interviews revealed that while 60% of women were frustrated with managing multiple health apps, all five expressed deeper frustration with the lack of integration across healthcare providers. These insights uncovered key opportunities and inspired me to research more deeply into the routine health screenings and challenges women aged 40–60 face.
Exploring a Research
Rabbit Hole
As we dug deeper, we found that only 51% of adults had a routine or cancer screening last year, and nearly 70% were behind on at least one. What stood out to us was the real reason why—many simply didn’t know what to expect. This insight inspired us to create a walkthrough feature that demystifies screenings by explaining what happens before, during, and after. To help users stay on top of their health, we also built in personalized reminders, directly shaped by what we heard in our interviews.
Research Findings
Midlife women are underserved in digital health
Despite facing major physical and mental health changes, women aged 40–60 often lack tools tailored to their unique needs.
Self-care must be flexible, realistic, & empowering
Many women juggle work, caregiving, and health challenges—so apps should be easy to use, motivational, and built around their lifestyle, not the other way around.
Trust, usability, & encouragement drive engagement
Clear design, secure data practices, and gentle tools like reminders and symptom tracking can make users keep coming back.
Designed Solution
Based on our research, my team and I designed four new features for Health Bank One that would boost both user engagement and long-term retention.
Turning Empathy Into Impact
While researching routine screenings, I noticed many people avoid them because they don't know what to expect. This inspired the Health Walkthroughs feature, guiding users step by step to reduce anxiety and build trust. Although the app focuses on 40-65 year-old women, this solution could benefit a much broader audience.
Wireframes
During our ideation phase, I was responsible for creating the wireframes for the Key Health Metrics Tracker—a feature that encourages users to stay involved in their daily wellness. Alongside features like calendar and portal integration and a family health history tree, our goal was to make the app not just informative, but something people would actually want to use every day.
While designing the health metrics tracker, I focused on including only the most essential and frequently tracked data to keep the app streamlined. Based on survey responses, vitals and basic symptoms were the most common. This feature helps users log what they’re experiencing so Health Bank One’s AI can analyze patterns, support their care, and prepare them for doctor visits.
Prototype & Presentation
I crafted and designed the final presentation slide deck, aligning it with our team’s research, goals, and design decisions to clearly communicate our solution.
